PR INSIGHTS

SCAFFOLD AI PR case study: SCAFFOLD launched into one of the busiest beats in business media. New AI products arrive every week, each making a new claim, and editors had long stopped treating novelty as news. SCAFFOLD had no funding round to announce, no big-name customer to point to and no event to tie the launch to. What it did have was its founder.

EscaTEQ PR case study: EscaTEQ were keen to get the industry talking about the consequences of inadequate cleaning practices, and the benefits of consistent, documented framework to address the challenges. But with limited online presence, they needed to trade press coverage to help spread the word.