GEO AUDIT AND STRATEGY
A comprehensive audit and prioritised action plan for AI search visibility, built for B2B technology and enterprise organisations.
What is a GEO audit & strategy?
AI search platforms now sit alongside Google as a routine part of B2B buying research. ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews are increasingly where a category gets defined, a shortlist gets built and an executive gets evaluated.
The organisations showing up in those answers are the ones being cited in the sources those platforms draw from. The ones that are not are absent from a growing share of the buying conversation.
The GEO Audit and Strategy assesses where your organisation currently stands across AI search for its priority commercial and category queries, and sets out a prioritised plan for building the citation authority that improves visibility over time.
Delivered as a written report and a 60-minute findings session with your leadership team.
WHO IS THE AUDIT FOR?
-
B2B technology and enterprise organisations that want a defined diagnostic of their AI search visibility and a clear plan for improving it, without committing to an ongoing retainer.
-
Marketing and communications leaders building an internal business case for GEO investment.
-
Organisations approaching a category leadership push, pre-funding profile-building, market repositioning or international expansion, where AI search visibility is becoming commercially material.
-
Companies that have noticed competitors appearing in AI answers and want to understand what is driving it.
-
In-house teams that want a senior external perspective before deciding whether to bring GEO into their ongoing PR or content programme.
We start with a short introductory call to confirm fit and scope and then agree the priority commercial and category queries to be assessed, the AI search platforms in scope and the competitors to benchmark against. This is followed by written proposal that sets out the agreed scope, deliverables and timeline.
Projects are scheduled against capacity and start from a mutally agreed date. Delivery runs over three weeks: diagnostic work first, analysis and strategy build next, written report and findings session at the end.
HOW THE PROGRAMME WORKS
WHAT YOU GET FROM THE PROGRAMME
-
A written report covering current visibility across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews for the agreed priority queries.
-
Benchmarking against named sector competitors, with side-by-side performance across each platform.
-
A citation authority assessment, showing which sources the platforms are drawing from in your category and where your organisation is and is not represented.
-
Identified gaps and opportunities for improving visibility.
-
A prioritised action plan for building citation authority through earned media and content over the following six to twelve months.
-
A 60-minute findings session with your leadership team, covering the diagnostic results, the recommended citation-building strategy and a Q&A.
-
The audit is structured so it can be implemented in-house, picked up by an existing agency or rolled into a retainer with me. There is no obligation either way.