AI FOR PR TRAINING


Non-technical, beginner-friendly AI training sessions for in-house and agency PR teams


HALF-DAY INTRO TO AI FOR PR CONTENT WORKSHOP
A beginner-friendly, non-technical, half-day intro training session for PR and comms teams (in-house and agency) looking to utilise AI in their daily PR content creation.
Learn about the AI tools available and how to use them to create:
Press releases
Media pitches
Media lists
Images & videos
AI-MAZING OUTCOMES
Prompting Perfection: Learn how to craft clear and specific prompts to get the best results from AI tools like ChatGPT, Claude, and Gemini.
Productivity Boost: Generate high-quality first drafts, social media posts, and media pitches in seconds, saving you hours on routine tasks.
Creative Collaboration: Use AI to brainstorm fresh ideas, refine tone and ensure consistent delivery of high-impact PR content.
Pitch Personalisation: Tailor pitches for different journalists and media outlets, increasing the chances of media coverage and outreach success.
KEY LEARNING OUTCOMES
AI for PR overview: Discover key AI tools and how they can be used to enhance the creativity and efficiency of your PR efforts
AI Prompting for PR: Learn the art of creating clear, specific prompts for effective use of AI in writing and content creation
AI PR Content Creation: Leverage AI to draft press releases, create email pitches and adjust tone and style to fit your brand voice
Hands-on Exercises: Gain practical experience through the creation of AI-powered content, from press releases to personalised media pitches
WOW Demos: Watch live demonstrations of AI in action - from press release creation and pitch refinement to media lists and images for social media in minutes
Live Prompt Lab: Receive guidance and feedback on your prompts and outputs, focused on tasks that matter to you
Live, interactive, hands-on session for PR teams (max 20 participants), available both online and in-person. Engage in exercises, demonstrations and Q&A to ensure practical, immediately applicable skills.


Ideal for: PR pros and communications specialists (in-house and agency) looking to give their workflows an AI boost. Whether you're an experienced public relations practitioner or new to the game, this non-technical, beginner-friendly AI training session will have you ready, willing and able to integrate AI into your daily activities.
ONLINE TRAINING
£495
(plus travel & expenses)
LAUNCH OFFER
15% off for first 10 businesses to book this workshop
ON-SITE TRAINING
£345
£290
REGULAR PRICE
OFFER PRICE
REGULAR PRICE
OFFER PRICE
£420
AI training ROI calculator
Use the calculator below to work out how much time & money you can save per year with AI
Get set for AI-powered PR!
If you'd like to book the AI for PR training workshop for your team, or have questions about the sessions, feel free to get in touch.
FULL-DAY AI FOR PR CONTENT WORKSHOP
A beginner-friendly, non-technical day training session for PR and comms teams (in-house and agency) looking to give their workflows an AI boost.
Save hours per week, per team member without compromising quality or the human touch that public relations is built on.


AI for PR overview: Discover key AI tools and how they can be used to enhance creativity and efficiency in PR & communications.
AI Prompting for PR: Learn the art of creating clear, specific prompts for high-quality AI writing and content creation.
Hands-on Exercises: Gain practical experience through the creation of AI-powered content.
WOW Demos: Watch live demonstrations of AI in action - from press release creation & pitch refinement to videos and podcasts in minutes.
Live Prompt Lab: Receive guidance and feedback on your prompts and outputs, focused on tasks that matter to you.
Ethics & Responsibilities: Understand the ethical considerations and your responsibilities when using AI for content creation.
Content Collection: Learn how to create various forms of content using AI: Press releases, media pitches, images & videos, music, podcasts, AI avatar videos.
Key Learning Moments
What you get...
Pre-session call to tailor brief to your brand
Full‑day facilitation for up to 20 participants
8 hours (including ½ hour lunch & 2x 15min breaks)
Demos + hands‑on, guided tasks
1 flat price per team - no per person pricing
Takeaway pack: prompt templates, tools list, info guides
Free 15 minute follow up call (within 30 days)