EXECUTIVE THOUGHT LEADERSHIP PROGRAMME
A thought leadership programme for B2B technology and enterprise executives, building voice, narrative and content infrastructure for a named executive
What is the executive thought leadership programme?
Strong executive thought leadership rests on three things: a clear point of view, a consistent voice and the content infrastructure to keep both running.
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Most senior executives have the first and lack the second two. The result is content that lands inconsistently, conflicts with the executive's actual voice or stops altogether after a few weeks.
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The Executive Thought Leadership Programme delivers all three in four weeks for a named executive, with the first month of live content produced as part of the engagement so the programme has visible output from day one.
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By the end, the executive has a defined voice profile, a six-month content plan, an optimised LinkedIn profile, a journalist and podcast target list, and a month of content already published or scheduled.
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Full handover documentation makes it straightforward to continue the programme in-house, hand it to an existing agency or roll it into a retainer.
WHO IS THE PROGRAMME FOR?
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Named senior executives in B2B technology and enterprise organisations who want to build sector profile through their own voice.
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Founders and CEOs entering a category leadership push, pre-funding profile period or international expansion.
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Senior leaders new into role who want to establish a public voice quickly without spending three months building infrastructure from scratch.
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Executives with an existing LinkedIn presence whose content is inconsistent, off-voice or running on no particular plan.
​The programme covers one named executive. Multi-executive thought leadership programmes are available under the Authority Partnership retainer.
We begin with a short introductory call to confirm fit, the executive's sector and current profile, and the commercial context the programme needs to support.
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A written proposal follows, setting out the agreed scope, deliverables and timeline. Projects are scheduled against capacity and start at a mutually agreed time.
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Delivery runs over four weeks. The first week covers voice profiling with the executive and the build of the narrative framework.
Weeks two to four cover the six-month content plan, LinkedIn profile optimisation and journalist and podcast target list building.
The first month of content is produced in parallel across the full delivery window, so it can go live within the four weeks rather than after them.
HOW THE PROGRAMME WORKS
WHAT YOU GET FROM THE PROGRAMME
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A voice profile document covering tone, register, sentence patterns, vocabulary and the executive's distinctive style markers, used as the reference point for all content produced under the programme and afterwards.
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A narrative framework defining the executive's point of view, the themes their content will cover and how those themes connect to commercial priorities.
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A six-month content plan and calendar, mapping themes to formats, channels and timing.
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A LinkedIn profile optimisation, with revised copy, framing and structure recommendations for the profile itself.
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A journalist and podcast target list, matched to the executive's sector, themes and audience.
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The first month of content produced and ready to publish: four LinkedIn posts, one long-form piece (bylined article or deeper LinkedIn essay) and one reactive commentary piece on a relevant sector moment within the delivery window.
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Full handover documentation covering the voice profile, narrative framework, content plan and target lists, so the programme can be continued in-house, picked up by an existing agency or rolled into a retainer.