The rise of LLMs has changed the way people search. Buyers are now introduced to your company for the first time through an AI answer. They ask ChatGPT, Claude or Google to explain an industry, help solve a problem or create a supplier shortlist, and the reply is assembled from whatever those systems have already read about you. If your business doesn’t appear in that answer, or turns up in it incorrectly, you have lost a potential customer before you knew they were looking.
