<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Rob Phillimore PR]]></title><description><![CDATA[Freelance PR Consultant and CPD-certified AI for PR Trainer. Public relations and communications for B2B and Enterprise businesses.]]></description><link>https://www.robphillimore.com/pr-insights</link><generator>RSS for Node</generator><lastBuildDate>Tue, 04 Aug 2026 23:17:40 GMT</lastBuildDate><atom:link href="https://www.robphillimore.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[PR and SEO in 2026: Why They Now Share the Same Goal]]></title><description><![CDATA[PR and SEO used to follow different roads. PR built reputation and relationships. SEO built rankings and backlinks. Different teams, metrics and briefs, until now. The rise of AI search has changed things, and the two now share a single objective: building the digital authority that search engines and AI platforms use when deciding which sources to trust, cite and surface.]]></description><link>https://www.robphillimore.com/post/pr-and-seo-in-2026</link><guid isPermaLink="false">6a3fd95cf69fbd60c76c42f8</guid><category><![CDATA[PR]]></category><category><![CDATA[AI search]]></category><category><![CDATA[SEO]]></category><pubDate>Fri, 12 Jun 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4d1a21_603527c9e2874b2d81405bbcb7b802aa~mv2.avif/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Phillimore</dc:creator></item><item><title><![CDATA[How AI search is changing PR in 2026]]></title><description><![CDATA[AI search is changing how audiences discover brands, evaluate authority and engage with media coverage. For public relations teams, this is a shift that directly affects which placements matter, which journalists to prioritise and how to measure the impact of their work.]]></description><link>https://www.robphillimore.com/post/how-ai-search-is-changing-pr-in-2026</link><guid isPermaLink="false">6a3fd570d3770ea960eda3bd</guid><category><![CDATA[PR]]></category><category><![CDATA[AI search]]></category><pubDate>Wed, 13 May 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4d1a21_b06d4864c7f7410bb8eb6a38ddef90f4~mv2.avif/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Phillimore</dc:creator></item><item><title><![CDATA[How enterprise businesses manage online reputation when AI search and deepfakes change the rules]]></title><description><![CDATA[Online reputation management (ORM) is the process of monitoring, influencing and improving how an organisation is perceived across digital platforms, including search results, review sites, social media, news coverage and AI-generated responses. ORM is a broad, cross-departmental concern for enterprise businesses in 2026, and must be treated as such, rather than be seen as a task for the communications team.]]></description><link>https://www.robphillimore.com/post/how-enterprise-businesses-manage-online-reputation-when-ai-search-and-deepfakes-change-the-rules</link><guid isPermaLink="false">6a3fd183d3770ea960ed9997</guid><category><![CDATA[PR]]></category><category><![CDATA[AI search]]></category><pubDate>Sat, 25 Apr 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4d1a21_c295cc63821b4cecbf699655ac0dff08~mv2.avif/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Robert Phillimore</dc:creator></item></channel></rss>